2 days ago · With more than 2,800 products available in more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world, one of the largest corporations in the United States, and one of the most successful brands in marketing history. Headquarters are in Atlanta, Georgia. The drink Coca-Cola was originated in 1886 by an Product strategy. Coca-cola has approximately 500 products. Its soft drinks are offered globally, and its product strategy includes a marketing mix. Its beverages like Coca-Cola, Minute Maid, Diet Coke, Light, Coca-Cola Life, Coca-Cola Zero, Sprite Fanta, and more are sold in various sizes and packaging. They contribute a significant share and brands worldwide. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. From trademark Coca‑Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world.
The Coca‑Cola Company’s purpose is to refresh the world and make a difference and we have remained true to that purpose for 137 years. Our strategy is centered around people—our consumers and employees—and driving sustainable solutions that build resilience into our business to respond to current and future challenges, while creating positive change for the planet.
Above all, the brand coca cola itself contributes 30% of the entire company business with a 40% market share holding as a market leader and a revenue of USD 10 billion (The Coca-Cola Company, 2022).
In 2022, Coca-Cola was the most chosen FMCG brand in the beverage category in urban areas in Vietnam, having a penetration rate of 67.8 percent, followed by G7 with a penetration rate of 39 percent.
The following are some of Coca-most Cola’s well-known brands: Coca-Cola- It is the world’s most popular and highest-selling soft drink, as well as one of the most recognisable brands. Sprite- This is another popular soft drink with a lemon-lime flavour that was first produced in 1961. Fanta- Is the Coca-second-oldest Cola brand, having been
In October 2022, about 47% of U.S. soft drink drinkers had heard about Coca-Cola in the media, on social media, or in advertising over the past three months. Of the 96% who know the brand,
100% equity interests in six subsidiaries of Coca-Cola Bottlers Manufacturing Holdings Limited (CCBMH). These subsidiaries are continuing to supply still beverages to the franchise areas in the Chinese Mainland referred above. At the end of 2022, Swire Coca-Cola manufactured 58 beverage brands and distributed them to a franchise population of 782
